About Us

At HIRA, we believe that food is not just about taste—it is about trust, tradition, and togetherness. Rooted in the legacy of excellence established under Trinity Agro Products, our journey carries forward decades of expertise in sourcing, processing, and delivering the finest dry fruits, masalas, and sweets to homes across India and beyond.

Our story traces back to 1976, when a humble family-run enterprise began with a small outlet in Masjid Bandar, Mumbai. Over the years, through hard work, integrity, and a relentless pursuit of quality, the business flourished—expanding into imports of premium dry fruits, building trusted supplier relationships across Vietnam, California, and Chile, and growing into a recognized name in the B2B space. With the establishment of HIRA in 2014, we embraced a new chapter—bringing our rich heritage to the modern consumer in the form of retail-ready products that combine freshness, flavor, and value.

What We Do

At HIRA, we specialize in a diverse range of products:

Dry Fruits: Premium almonds, walnuts, cashews, dates, saffron, and more, carefully selected and packed to retain natural goodness.

Masalas: A wide selection of spices and seasoning blends—like our signature peri peri masala—that have earned loyal appreciation for their authentic taste and consistent quality.

Sweets: Traditional delights such as Khajur Pak and other festive favorites, crafted to bring warmth and sweetness to every celebration.

Our Philosophy

We are driven by a simple motto:
“People don’t buy what you do; they buy why you do it.”

For us, this means bridging the age-old gap between price and quality. Our aim is to make high-quality, nutritious, and flavorful food products accessible at fair prices—without compromising on freshness, taste, or authenticity.

Our Commitment

Health & Nutrition: Products that nourish your body and mind.

Freshness & Taste: Carefully handled and packed to preserve natural flavor.

Fair Prices & Professional Handling: Ethical sourcing and transparent practices.

Our Journey Ahead

From being a family-run B2B dry fruits business to becoming a household name in the B2C retail space, HIRA continues to evolve with its customers’ needs. Today, we import, export, and supply over 100 containers annually, serving wholesalers, retailers, super stockists, and direct consumers with equal dedication.

Every product we offer is more than just an item on a shelf—it’s a promise of quality, trust, and tradition. With Trinity Agro Products as our foundation, we are committed to expanding our reach while staying true to our roots: delivering nature’s best to your doorstep.